Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
We unearthed Australia's favourite brands – and they’re not all what you'd expect
Brands that support charities; are they truly concerned or just trying to win our hearts for profit? Would you switch brands if you saw they supported a charity that was close to your heart? We asked our Café Study panelists what they think. For the most part, respondents were weary of...
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How do people plan to cut the cost of living?
Every month we ask a minimum of 150 people from across Australia via our consumer panel, Caféstudy, for their perspective on issues we see emerge from media and marketing data. This time we are looking at how do you cut the cost of living? With the budget looming and the high chance that...
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Viewing on demand – pros and cons from a consumer point of view
Each month we ask a minimum of 150 people from across Australia via our consumer panel, Caféstudy, for their perspective on issues we see emerge from media and marketing data. This time we asked – “TV and films – where and how do you watch yours?” Times are...
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Mobile phone providers – a consumer’s view
Each month we ask a minimum of 150 people from across Australia via our consumer panel, Caféstudy, for their perspective on issues we see emerge from media and marketing data. This time we asked – ‘Mobile providers – what do you think of yours?’ What is the most...
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To Twitter or not to Twitter?
Each month we ask a minimum of 150 people from across Australia via our consumer panel, Caféstudy, for their perspective on issues we see emerge from media and marketing data. This time we are looking at to Twitter or not to Twitter? According to the 2013 Yellow Social Media Report by...
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When, where and how did consumers do their Xmas shopping?
This month’s question to our panel was how, when and where do you do your Christmas shopping? There has been much written recently about how Christmas shopping is moving online and the number of shoppers doing so is increasing each year. Predictions this year are for record levels of...
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